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I have a personal Facebook account under my wife’s name “Reggie Bliss”. I also own “Blissful Doggie Retreat” (BDR) and it has a FB page. I’m looking for ways bi-monthly to promote BDR. We have great pics of our guest dogs that I’d like to post with a message and the URL link to the BDR FB page. We currently have 20 “likes” for BDR from friends, clients, and people we don’t know.
1. What is the easiest and most effective way to use these 2 FB pages to promote our BDR business?
2. I have friends on my wife’s FB page but only “Likes” on BDR. Is that how it’s supposed to be?
3. Our clients are not our existing friends, and I’d like them to “LIKE” our BDR page so their friends can then learn about us.
Wow … that’s the million dollar question – “how to use Facebook to market my business!”
First of all, you’re right the personal page (aka profile, timeline) is where you get Friends, the business page is where people ‘Like’ you. That is the way it works – ‘Friend’ is a two-way street, it requires confirmation on both sides. ‘Likes’ (used to be called Fans) is what anyone can do on your business facebook page to establish a connection. You should not use your personal profile to promote your business – that is where your real friends have a personal relationship with you. The business page is where you promote business. Of course, you CAN and should ask your friends to Like your page!
But, there is no substitute for having an email list if you want to communicate with potential customers. We use http://www.aweber.com to manage our newsletter list. They have lots of good articles about marketing too.
The purpose of a facebook page is to establish a community where it is easy for customers to talk to you. It is NOT an easy thing to get going. You need to post information that is useful and important for people to visit your page. Even then, not everyone who Likes your page will see it. Here’s an example from our experience:
Our aweber email list started in 2007 we now have roughly 6,000 subscribers. When we send out an email about 4,500 of those people open it. Our facebook page started in 2008, we currently have 2,414 ‘Likes.’ When we post something on our Facebook page we rarely get over 1,000 views. Facebook wants us to spend some money to promote our facebook page … I don’t want to!
You’re on the right track, but I highly recommend starting a newsletter with an email list – or a Blog where people can subscribe to the blog posts via email. See this video:
Hope that helps.