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Not sure why you don’t want to convert from Word. That’s the way I do it. because I’m usually creating the document in word, then I just use the menu: File->Export->Create PDF to make the .pdf version of the file.
All the office programs have that menu option (Excel, Powerpoint)
Other web-based converters include http://www.cutepdf.com/
You also can just try to print your document, then instead of selecting a printer, choose “Save as PDF”
Let us know if any of this helps.